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Brian Carroll is CEO of InTouch and author of Lead Generation for the Complex Sale (McGraw-Hill) and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales.

Latest Posts

20 August 2010 | 12:54 pm
Be honest. How does Sales perceive the leads Marketing produces? They love them - couldn't be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Mar [...]

18 August 2010 | 2:29 pm
Join me for a complimentary live webinar with MarketingSherpa's Todd Lebo and Jen Doyle on "How to Generate Leads Using Search and Social Media" Here's a chart of how Marketers are currently using Soc [...]

6 August 2010 | 9:15 am
B2B marketers have been hit hard in recent years and have faced enormous challenges. One of the greatest challenges marketers continue to face is converting leads to pipeline revenue which could actua [...]

26 July 2010 | 11:15 am
If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do - the key ingredient for successful social media and content marketing. [...]

21 June 2010 | 1:59 pm
For those of us in marketing and sales, our jobs are even tougher thanks to the busy lives of the decision makers we're trying to reach. Overwhelmed, impossible deadlines, crazy busy - these are just [...]

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